• user warning: Table 'bacc_bicinstitut.drp_webform_block' doesn't exist query: SELECT nid FROM drp_webform_block WHERE nid = 46 in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/webformblock/webformblock.module on line 42.
  • user warning: Table 'bacc_bicinstitut.drp_webform_block' doesn't exist query: SELECT nid FROM drp_webform_block WHERE nid = 46 in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/webformblock/webformblock.module on line 42.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 40.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 41.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 42.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 43.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 44.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 45.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 46.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 47.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 48.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 49.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 50.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 51.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 56.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 57.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 58.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 59.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 60.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 61.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 62.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 63.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 64.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 65.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 66.
  • warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /var/www/vhosts/bicinstitut.cat/httpdocs/sites/all/modules/token/token_node.inc on line 67.

P13 | La bicicleta a la publicitat

Es tracta d'idear eslògans per a millorar els hàbits de mobilitat i potenciar l'ús de la bicicleta, suggerint actituds de civisme, respecte i tolerància per als espais urbans col•lectius. S’haurà de fer una primera sessió presentant anuncis de TV o publicacions, analitzar els recursos utilitzats, tant lingüístics com plàstics. Proposar l'activitat als alumnes i fer un petit debat per a centrar el tema i donar idees.

En la següent sessió, es tracta de crear un eslògan i pensar com es podria presentar (format, dibuixos, fotos, elements, color...) i preparar-ne un esbós. El treball definitiu es pot fer dins o fora de l'aula.

L’última sessió serà per a presentar els diferents treballs a la resta d’alumnes. El treball es pot fer en grup.

Aquesta activitat es pot ampliar, fent una campanya publicitària: cartells, filmacions, falques de ràdio, tríptics... que els pot difondre l'institut i penjar a la pàgina web.

Objectius

  • Reconèixer i analitzar els elements i característiques dels mitjans de comunicació (anuncis, campanyes publicitàries...) amb la finalitat d'ampliar les habilitats oratòries i fomentar actituds crítiques davant dels missatges que crea, valorant la importància de les seves manifestacions en la cultura contemporània.
  • Distingir els recursos expressius i els recursos plàstics (imatge, color, fotografia...) utilitzats en el llenguatge publicitari.
  • Utilitzar recursos expressius lingüístics i no lingüístics amb la finalitat d'idear eslògans per a potenciar l'ús de la bicicleta.
  • Produir missatges en què s'integrin el llenguatge verbal i els llenguatges no verbals (icònics, gestuals, etc.) atenent a les principals característiques de la situació de comunicació i utilització de procediments expressius dels diversos codis.
  • Sintetitzar el sentit global de textos orals i escrits de tipus divers, identificant-ne les intencions, diferenciant les idees principals i secundàries i aportant una opinió personal. ­ Conèixer i transmetre hàbits de mobilitat sostenible mitjançant l'ús del llenguatge publicitari.

Valoració

Se n'avaluarà el resultat final, valorant dos aspectes: el gràfic i el lingüístic.

Veure tots els materials